Majord was not built by a software team guessing what agencies need. It grew out of decades spent actually running vacation rental and concierge businesses on the ground, and out of watching where those businesses leave money on the table.
After more than 30 years in vacation rentals and hospitality, Alexandre Boutemy noticed a simple truth: most agencies and property managers miss out on a significant source of additional revenue.
Throughout his career, he worked with an international clientele across some of the world's most sought-after destinations. But one thing kept coming back: travelers are looking, above all, for services that are simple, reliable and easy to book.
Good concierge service is not just about booking a private jet or a yacht. It is, first and foremost, about making a guest's stay easier: letting them book a nanny, a boat with a skipper, an excursion, a massage, a private chef, or a grocery delivery in just a few clicks. That vision is what gave birth to Majord.
His path took him through Elite Properties, the company he founded in Sint Maarten, and on to some of the world's most prestigious destinations: Saint-Tropez, Saint-Barthelemy, Miami, Courchevel, Gstaad, Crans-Montana, Verbier and Hong Kong.
The guest renting a villa at 2,000, 3,000 or 5,000 EUR a week is often the one most likely to book extra services, precisely because they genuinely improve the stay. Most companies leave that revenue on the table because they cannot capture the guest's attention at the right moment.
Based on Alexandre's own experience, not a third-party study: on an average villa, a good concierge offer can generate anywhere from a few hundred euros up to several hundred thousand euros for exceptional requests. Commissions negotiated with local partners are typically in the 20 to 30% range, sometimes more.
What makes this possible is field experience, not just software skills: knowing what travelers actually expect, combined with using today's technology, including AI, to build a product shaped around real needs.
